First Little Black Dress Initiative is a Huge Success!

Bethlehem, PA (November 2, 2018)- The Junior League of the Lehigh Valley, Inc. (JLLV) is celebrating the huge success of their first Little Black Dress Initiative (LBDI) held October 15th– 19th, 2018. The JLLV set a fundraising goal of $5,000.00. By the end of the week-long campaign, over $13,000.00 had been raised, far exceeding our goal! As of November 2nd, $16,278.00 has been raised from 244 donors! “Together, Junior League women are an unstoppable force. When we see a need, we fulfill it. Where we see problems, we fix them. We are #unstoppable,” says JLLV President, Nipa Neuhaus.

The LBDI is a campaign to raise awareness of poverty in the Lehigh Valley, its effects, and the programs and services of the JLLV that help combat the effects of poverty. Living in poverty is one of the greatest threats to healthy child development. Leagues throughout Pennsylvania, the United States, and internationally participate in LBDI campaigns to raise awareness and funds for their neighbors in need.

LBDI participants wore the same black dress for 5 consecutive days with a pin that reads “Ask Me About My Dress” with the goal of sparking conversation and spreading awareness about the initiative and its objectives.

Campaign Goals:
1. To raise awareness of the difficulties facing those in need and without access to resources
2. To understand how limited resources can impact education in children
3. To raise funds to support the JLLV’s community projects such as but not limited to, food access, kindergarten readiness, and summer enrichment programs throughout the Lehigh Valley.

LBDI was created by the Junior League of London, whose members wore the same black dress to work, parties, dinners, and events during London’s Fashion Week to raise funds and increase awareness of poverty in the city. The successful campaign inspired the Junior League of the Lehigh Valley to host their first Initiative this year.