Raising Awareness of Poverty in the Lehigh Valley
The Little Black Dress Initiative is week-long fundraising campaign that uses the iconic “little black dress” to raise awareness about poverty. Junior League members wear one black dress for five consecutive days in an effort to spark conversations and awareness about poverty and it’s impact on children in the Lehigh Valley.
Growing up in poverty is one of the greatest threats to healthy child development. Poverty and financial stress can impede a child’s cognitive development and their ability to learn. The Junior League of the Lehigh Valley directly addresses childhood poverty by supporting community projects like food access, kindergarten readiness and summer enrichment programs.
In 2020, a new population is facing poverty for the first time due to job loss associated with the pandemic. While this is still an emerging issue, the challenges facing those in poverty are already increasing as we see growing demands on the foodbanks in our region. The Junior League will focus on combatting the impact of Covid-related poverty by supporting area foodbanks financially and through food drives.
Please consider donating to an individual member campaign or donate here from October 19 – 23, 2020.
The Little Black Dress Initiative was pioneered by the Junior League of London who, during London Fashion week, wore the same black dress to work, parties, dinners and events to raise funds and increase awareness of poverty in the city. The campaign was such a success, the group called on Junior League chapters across the world to host their own weeks throughout the year. Today over 30 Junior Leagues, including the Junior League of the Lehigh Valley, run Little Black Dress Initiative events.
In 2018, our inaugural campaign raised more than $15,000, and our 2019 campaign raised more than $17,000.