The Junior League Raised More Than $29,000 To Combat Poverty In The Lehigh Valley
Something to Celebrate
We fundraised more than $29,000 with 285 donors and 13 donations from local businesses. The Little Black Dress Initiative was a week-long fundraising campaign in October 2020 that used the iconic “little black dress” to raise awareness about poverty. Junior League members wore one black dress for five consecutive days in an effort to spark conversations and awareness about poverty and it’s impact on children in the Lehigh Valley.
Be The Solution to End Poverty
Growing up in poverty is one of the greatest threats to healthy child development. Poverty and financial stress can impede a child’s cognitive development and their ability to learn. The Junior League of the Lehigh Valley directly addresses childhood poverty by supporting community projects like food access, kindergarten readiness and summer enrichment programs.
In 2020, a new population is facing poverty for the first time due to job loss associated with the pandemic. While this is still an emerging issue, the challenges facing those in poverty are already increasing as we see growing demands on the foodbanks in our region. The Junior League will focus on combatting the impact of Covid-19 related poverty by supporting area foodbanks financially and through food drives.
About The Little Black Dress Initiative
The Little Black Dress Initiative was pioneered by the Junior League of London who, during London Fashion week, wore the same black dress to work, parties, dinners and events to raise funds and increase awareness of poverty in the city. The campaign was such a success, the group called on Junior League chapters across the world to host their own weeks throughout the year. Today over 30 Junior Leagues, including the Junior League of the Lehigh Valley, run Little Black Dress Initiative events.
The Junior League of the Lehigh Valley Fundraising History
- 2018 | Raised more than $15,000
- 2019 | Raised more than $17,000
- 2020 | Raised $29,089
Thank You 2020 Sponsors
Peron Group | Factory Brands | Stuffed Puffs | Able Pay | CrossAmerica Partner | Petrucci | BBraun | Lehigh Valley Labor Council